IFM LUXURYCARS Dubai
Luxury Car Rental−46%cost per confirmed booking
- Challenge
- Expensive ad clicks and a severe attribution gap meant the team couldn't identify which campaigns actually drove high-value fleet bookings.
- Strategy
- Rebuilt search infrastructure around premium high-intent intent keywords, implemented precise server-side booking and phone tracking, and optimized geo-targeting around luxury hubs.
- Outcome
- Cost per confirmed luxury rental booking fell by nearly half within the first ninety days.